MCDONALD'S SOCIAL MEDIA
CONTENT CREATOR / SOCIAL MEDIA SPECIALIST
[OCT 2016 - JAN 2018]
As a creative, production, and digital marketing strategist at IW Group Inc., I had the opportunity to work closely with McDonald's on multiple social media based campaigns. During my time on the digital content team, I conceptualized and created 600+ unique pieces of social content for the McDonald's Tri-State social account which included an range of assets from videos, stills, and GIFs.
Content ontent reached over 57.8 million people during the months of July - September of 2017 alone.
Below are examples of my work for the account. For my full creative portfolio, click here.
SPICE UP YOUR SUMMER VIP PARTY
AUGUST 15th, 2017
Spice Up Your Summer was a NY based influencer event in order to promote their new line of Signature Crafted Recipes. As a producer and content creator for the activation, I oversaw production of the event and coordinated the digital, print, and social media elements.
The objective was to build awareness for McDonald's new Signature Sriracha sandwich with a limited $5K budget. We timed the event during the summer and strategically chose an exclusive rooftop venue, designing the space with our influencers' storyboard aesthetics in mind.
The giveaways and entertainment were carefully selected to create behavioral residue, so people would connect to the brand organically. The event garnered 2M+ impressions and 13.1K+ engagement.
Event Recap Video, Creator
Photos of Event
MCDONALD'S X ANNA SUI LUNAR NEW YEAR
In celebration of the return of the McDonald's dollar menu, McDonald's collaborated with internationally renowned fashion designer Anna Sui for a special-edition Lunar New Year red envelope release. My team and I produced an announcement video to distribute nationally.
MCDONALD'S TRI-STATE WEBSITE
As a social media specialist, I was responsible for the maintenance and upkeep of the McDonald's website for the New York Tri-State branch. By collecting stories and press releases from various inter-agency activities, media outlets, and McDonald's National team, I kept readers updated with the latest news from McDonald's East Coast. My responsibilities also included creating and searching for relevant digital assets, coordinating with McDonalds National's to push national stories and ads, and producing relevant creatives to enhance the aesthetic of the website.