MCDONALD'S SOCIAL MEDIA

CONTENT CREATOR / SOCIAL MEDIA SPECIALIST

[OCT 2016 - JAN 2018]

OVERVIEW:

DIGITAL MARKETING

As a creative, production, and digital marketing strategist at IW Group Inc., I had the opportunity to work closely with McDonald's on multiple social media based campaigns. During my time on the digital content team, I conceptualized and created 600+ unique pieces of social content for the McDonald's Tri-State social account which included an range of assets from videos, stills, and GIFs.

RESULTS:

Content ontent reached over 57.8 million people during the months of July - September of 2017 alone. 

Below are examples of my work for the account. For my full creative portfolio, click here

DUMBO_McCafe_Brooklyn_Bridge_Ver_2
McCafe_Fries_CoupleHoldingHands_v01
Teachers_Day_SCR_Collection
McGriddle_HotCake_Breakfast_Set_v02
McCafe_Latte_Leaves_v01
BigMac_CandyCane_BG_v01
DippingSauces_inSpoons_v01
Hotcake_Raisins_v01
McCafe_Brooklyn_Morning_Looking_Forward_v02
DUMBO_McPick2_Ver_1
McD_Windowside_Hashbrown_Coffee
Fries_And_Gourd
Halloween_Feast_v01
Halloween_Pre-party_v01
McCafe_Latte_hands_v01
Fries_inWhiteBox_M_v01
ChocChipCookies_v01
SCR_Sriracha_Flowers
SCR_Sriracha_Close_Up_Zilin
BCT_Three_Sauces_
DUMBO_Couple_Set_Ver_1
McCafe_Orange_Juice_Christmas
BCT_with10Box_courtyard_v01
Hotcake_SyrupDrizzle_v01
Breakfast_Bed_Birdseye_Profile_v02
Fries_Dumbo_Rosie_Carousel
BurgersTray_moustach
ChocChipCookies_v01
Fireside_Sitting_Girl_v02
Fries_Rooftop_v01
SoftDrinkCup_Boxing_v01
Fry-yay_v01_cropped
McCafe_Fall_Sitting_Stairs
McCafe_Leather_BKLN_Bridge_v01-EDIT
McGriddlesECB_Sriracha_v01
Racked_Burgers_v02_T
Oatmeal_cuppedInHands_v01
Salad_Collection_v02
McD_Burger_Nuggets_McCafe_2
McCafe_Peppermint_Moca
EggWhiteDelight_McCafe_GlassTrees_v01
FullTable_GreenPlates_v01
Fries_Nuggets_Ketchup_v02
Created Content

SPICE UP YOUR SUMMER VIP PARTY

AUGUST 15th, 2017

Spice Up Your Summer was a NY based influencer event in order to promote their new line of Signature Crafted Recipes. As a producer and content creator for the activation, I oversaw production of the event and coordinated the digital, print, and social media elements. 

The objective was to build awareness for McDonald's new Signature Sriracha sandwich with a limited $5K budget. We timed the event during the summer and strategically chose an exclusive rooftop venue, designing the space with our influencers' storyboard aesthetics in mind.

 

The giveaways and entertainment were carefully selected to create behavioral residue, so people would connect to the brand organically. The event garnered 2M+ impressions and 13.1K+ engagement.

Poster Asset
Event Recap Video, Creator
Photos of Event

MCDONALD'S X ANNA SUI LUNAR NEW YEAR

In celebration of the return of the McDonald's dollar menu, McDonald's collaborated with internationally renowned fashion designer Anna Sui for a special-edition Lunar New Year red envelope release. My team and I produced an announcement video to distribute nationally. 

MCDONALD'S TRI-STATE WEBSITE

As a social media specialist, I was responsible for the maintenance and upkeep of the McDonald's website for the New York Tri-State branch. By collecting stories and press releases from various inter-agency activities, media outlets, and McDonald's National team, I kept readers updated with the latest news from McDonald's East Coast. My responsibilities also included creating and searching for relevant digital assets, coordinating with McDonalds National's to push national stories and ads, and producing relevant creatives to enhance the aesthetic of the website. 

Release Video, Co-Creator
MCDNYT Website (up to Nov 2017)
MCDNYT Website (Nov 2017 onwards)

© 2019 RYOSUKE HOSHIYAMA

E: ryosukehoshiyama@gmail.com

C: 917-302-5031

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