MCDONALD'S KCON 2019

CONTENT CREATOR & PRODUCER

[JUN - AUG 2019]

OVERVIEW:

KCON is the largest global K-pop music and entertainment festival held in New York and Los Angeles, attracting a diverse, multicultural audience of over 150K across two cities.​

 

McDonald’s activated the all-new Gaming Station with claw machines and photo booth to encourage guests to win prizes and enter for a chance win KCON concert tickets. Influencer and talent partners engaged fans with K-pop inspired meet-and-greet photo moments at the McDonald’s booth.

BUDGET (KCON NY & LA): $350K

RESULTS:

  • 3.6MM Media Impressions

  • 23.5MM Social Impressions

  • 20K+ McDonald's Samples Served

  • 4K+ Merchandise & Coupons Given Out

  • 2.5K Mobile App Downloads

  • 8 Media Placements

KCON 2019 Sizzle Reel

(Produced & Edited)

KCON NEW YORK

June 6 & 7th, 2019 - Javits Center, New York

Main Engagements:

  • Gaming Station - Branded claw machine with McDonald’s premiums and exclusive influencer merch

  • Photo-booth Moment - Interactive K-pop themed photo-booth station for guests to engage with

  • Influencer Moments - Fan meet-and-greets with influencers at photobooth

  • Cool prizes and free swag - All guests walk away with a branded tote bag and BOG offer regardless of their success at the claw machines

K-POP & Influencer Engagements

Steven Lim

is a foodie, producer, and host of Buzzfeed’s, Worth It.

IG: 300K Followers

YT: 229K Subscibers

Kevin Woo

is a K-pop singer, dancer, and producer, formerly of U-Kiss

IG: 581K Followers

TW: 1.2M Followers

Mike Bow

is an actor, Youtube creator known for his “pun-ny” content

IG: 74.5K Followers

YT: 94K Followers

ATEEZ

Named one of Billboard’s best new K-Pop groups, recently finished a sold out world tour

IG: 1.3M Followers

TW: 508K Followers

Mike Chen

hosts his popular YouTube food channel, Strictly Dumpling.

IG: 212K Followers

YT: 2.5M Subscribers

Megan Lee

is a K-pop singer, dancer, and producer, formerly of U-Kiss

IG: 161K Followers

YT: 283K Followers

KCON LOS ANGELES

August 16 -18th, 2019 - Los Angeles Convention Center

Additional Engagements: 

  • Sampling Station - Fries & Vanilla Ice Cream served from the McRig truck for attendees

  • UberEats Food Drops (Pre-Convention) - Breakfast food drops for KCON LA fans waiting in line outside of venue and to talent in their green room

CREATIVE ASSETS

As a content producer, I oversaw the design of all social, print, and video content assets. Below are a few examples: 

On Site Print Assets

Digital + Video Assets

PR & SOCIAL PLACEMENTS

PR Placements

Social Conversations

© 2019 RYOSUKE HOSHIYAMA

E: ryosukehoshiyama@gmail.com

C: 917-302-5031

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