MCDONALD'S KCON 2019
CONTENT CREATOR & PRODUCER
[JUN - AUG 2019]
OVERVIEW:
KCON is the largest global K-pop music and entertainment festival held in New York and Los Angeles, attracting a diverse, multicultural audience of over 150K across two cities.
McDonald’s activated the all-new Gaming Station with claw machines and photo booth to encourage guests to win prizes and enter for a chance win KCON concert tickets. Influencer and talent partners engaged fans with K-pop inspired meet-and-greet photo moments at the McDonald’s booth.
BUDGET (KCON NY & LA): $350K
RESULTS:
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3.6MM Media Impressions
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23.5MM Social Impressions
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20K+ McDonald's Samples Served
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4K+ Merchandise & Coupons Given Out
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2.5K Mobile App Downloads
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8 Media Placements
KCON 2019 Sizzle Reel
(Produced & Edited)
KCON NEW YORK
June 6 & 7th, 2019 - Javits Center, New York
Main Engagements:
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Gaming Station - Branded claw machine with McDonald’s premiums and exclusive influencer merch
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Photo-booth Moment - Interactive K-pop themed photo-booth station for guests to engage with
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Influencer Moments - Fan meet-and-greets with influencers at photobooth
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Cool prizes and free swag - All guests walk away with a branded tote bag and BOG offer regardless of their success at the claw machines
K-POP & Influencer Engagements
Steven Lim
is a foodie, producer, and host of Buzzfeed’s, Worth It.
IG: 300K Followers
YT: 229K Subscibers
Kevin Woo
is a K-pop singer, dancer, and producer, formerly of U-Kiss
IG: 581K Followers
TW: 1.2M Followers
Mike Bow
is an actor, Youtube creator known for his “pun-ny” content
IG: 74.5K Followers
YT: 94K Followers
ATEEZ
Named one of Billboard’s best new K-Pop groups, recently finished a sold out world tour
IG: 1.3M Followers
TW: 508K Followers
Mike Chen
hosts his popular YouTube food channel, Strictly Dumpling.
IG: 212K Followers
YT: 2.5M Subscribers
Megan Lee
is a K-pop singer, dancer, and producer, formerly of U-Kiss
IG: 161K Followers
YT: 283K Followers
KCON LOS ANGELES
August 16 -18th, 2019 - Los Angeles Convention Center
Additional Engagements:
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Sampling Station - Fries & Vanilla Ice Cream served from the McRig truck for attendees
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UberEats Food Drops (Pre-Convention) - Breakfast food drops for KCON LA fans waiting in line outside of venue and to talent in their green room
CREATIVE ASSETS
As a content producer, I oversaw the design of all social, print, and video content assets. Below are a few examples:
On Site Print Assets
Digital + Video Assets
PR & SOCIAL PLACEMENTS
PR Placements
Social Conversations
