MCDONALD'S B-BOY ROYALE 4

EVENTS & CONTENT PRODUCER

[MAY - AUG 2017]

B-Boy Royale 4 Trailer
Creative Assets

OVERVIEW:

With corporate social responsibility becoming an increasingly key factor in brand perception amongst Millennials, my team was tasked with creating the “McDonald’s B-Boy Royale” Program, a charity breakdance tournament.
 

EVENT:

Eight leading dance crews from across the U.S. and Canada were invited to compete in seven rounds of head-to-head battles for a shot at $5,000 and the McDonald’s B-Boy Royale championship.

CONTENT:

  • Produced and released trailers and artwork through McDonald’s New York Tri-State website and social media platforms: YouTube, Twitter, Facebook and Instagram

  • Developed snackable content featuring B-Boy Royale participants

  • Created special edition trayliners that were distributed to 570+ McDonald’s restaurants across the New York Tri-State Area

  • Arranged “breakdance clinics” at local Ronald McDonald Houses

  • Produced Facebook Live stream on B-Boy World

TACTIC:

  • Incorporated RMHC messaging into all promotional materials and content

  • Secured first-time media sponsorship with HOT 97 & B-Boy World, the world’s #1 Hip-Hop and Breakdancing outlets

  • Attracted participation of hip hop legends and influencers

RESULTS:

  • Sold out event

  • Raised over $8K+ for Ronald McDonald House Charities

  • 50MM+ media impressions

  • 20MM+ social media impressions

  • 28 media placements

  • PR highlights: National Public Radio (interview), New York 1 News (live remote all morning), Good Day New York (in-studio interview and demo), WNYC Radio (interview), New York Magazine (feature), Cheddar (live interview), PIX 11 (on-site coverage).

  • Awards:

    • PR World Awards Event of the Year (2016 & 2017)

    • PR World Awards Team of the Year (2017)

B-Boy Ambassadors at the Ronald McDonald Charity House
$10,000 Check for Ronald McDonald's Charity House
B-Boy Gin, DJ Grand Master Flash, Crazy Legs, & Laura Stylez
Social Media Takeover (#bboyroyale4)

B-BOY ROYALE 3

JUNIOR PRODUCER

B-BOY ROYALE 3 (2016)

As a Junior Producer in June 2016, I helped with mutiple aspects of B-Boy Royale 3's event execution. During the promotional stages, I worked closely with the production lead to execute the event's run-of-show, final script, performer and guest lists. I was also responsible for maintaining communications with the McDonald's creative teams for their feedback and legal teams for asset approvals. Furthermore, I overlooked the design concepts, production, and execution of various creative and production elements such as signage, step-and-repeat, and merchandise. On the day of the event, my job was to hire and coordinate a media team for photo and video coverage of the event.

© 2019 RYOSUKE HOSHIYAMA

E: ryosukehoshiyama@gmail.com

C: 917-302-5031

  • Instagram
  • LinkedIn Social Icon
  • Facebook App Icon
  • Vimeo Social Icon