MCDONALD'S B-BOY ROYALE 4
EVENTS & CONTENT PRODUCER
[MAY - AUG 2017]
B-Boy Royale 4 Trailer
Creative Assets
OVERVIEW:
With corporate social responsibility becoming an increasingly key factor in brand perception amongst Millennials, my team was tasked with creating the “McDonald’s B-Boy Royale” Program, a charity breakdance tournament.
EVENT:
Eight leading dance crews from across the U.S. and Canada were invited to compete in seven rounds of head-to-head battles for a shot at $5,000 and the McDonald’s B-Boy Royale championship.
CONTENT:
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Produced and released trailers and artwork through McDonald’s New York Tri-State website and social media platforms: YouTube, Twitter, Facebook and Instagram
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Developed snackable content featuring B-Boy Royale participants
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Created special edition trayliners that were distributed to 570+ McDonald’s restaurants across the New York Tri-State Area
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Arranged “breakdance clinics” at local Ronald McDonald Houses
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Produced Facebook Live stream on B-Boy World
TACTIC:
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Incorporated RMHC messaging into all promotional materials and content
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Secured first-time media sponsorship with HOT 97 & B-Boy World, the world’s #1 Hip-Hop and Breakdancing outlets
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Attracted participation of hip hop legends and influencers
RESULTS:
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Sold out event
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Raised over $8K+ for Ronald McDonald House Charities
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50MM+ media impressions
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20MM+ social media impressions
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28 media placements
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PR highlights: National Public Radio (interview), New York 1 News (live remote all morning), Good Day New York (in-studio interview and demo), WNYC Radio (interview), New York Magazine (feature), Cheddar (live interview), PIX 11 (on-site coverage).
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Awards:
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PR World Awards Event of the Year (2016 & 2017)
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PR World Awards Team of the Year (2017)
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B-Boy Ambassadors at the Ronald McDonald Charity House
$10,000 Check for Ronald McDonald's Charity House
B-Boy Gin, DJ Grand Master Flash, Crazy Legs, & Laura Stylez
Social Media Takeover (#bboyroyale4)
B-BOY ROYALE 3
JUNIOR PRODUCER
B-BOY ROYALE 3 (2016)
As a Junior Producer in June 2016, I helped with mutiple aspects of B-Boy Royale 3's event execution. During the promotional stages, I worked closely with the production lead to execute the event's run-of-show, final script, performer and guest lists. I was also responsible for maintaining communications with the McDonald's creative teams for their feedback and legal teams for asset approvals. Furthermore, I overlooked the design concepts, production, and execution of various creative and production elements such as signage, step-and-repeat, and merchandise. On the day of the event, my job was to hire and coordinate a media team for photo and video coverage of the event.