MCDONALD'S GAME STATION 2019

CONTENT CREATOR & PRODUCER

[JAN - NOV 2019]

GAME STATION TOURS

OVERVIEW:

The all-new McDonald’s Game Station debuted this past year with a modern look-and-feel, continuing to tour key festival and markets while tapping unexplored Millennial/Gen Z-focused events and night markets. As part of the activation team and key event producer, I oversaw the creative elements and the production execution for these arcade stations. 

KEY ELEMENTS:

  • The station toured several McDonald's themed custom claw machines, filled with branded McDonald’s premiums and limited-edition influencer merch

  • All claw machines were free to play, no purchase necessary to play or win premiums

  • All guests walk away a winner, with a branded tote bag and coupon offer

  • Sampling stations were offered at key markets to drive key seasonal products

BUDGET: $500K

RESULTS (5 Stops):

  • 8.2K+ Booth Engagements

  • 8.8K+ Claw Machine Engagements

  • 2.4+ Mobile App Downloads

  • 15.3K+ Sampling Engagements (Ice Coffee, Smoothies, etc)

Sakura Matsuri Cherry Blossom Festival

Activation Date: 04/16/2019

Washington, D.C.

626 Night Market 

Activation Date: 08/31/19 - 09/01/19

Los Angeles, CA

Seattle Night Market

Activation Date: 09/14/19

Seattle, WA

New York Deepavali Festival

Activation Date: 10/06/19

Manhattan, NY

OC Night Market

Activation Date: 08/24/19

Los Angeles, CA

DR. PEPPER PHOTOBOOTH STATION TOURS

San Fransisco Lunar New Year Festival

Activation Date: 02/13 & 02/14

San Fransico, CA

OVERVIEW

In collaboration with Dr. Pepper and McDonald's, I oversaw the touring of a branded pop-up tent to eight key Asian-centric festivals and night markets with a photobooth activity and branded giveaways.

KEY ELEMENTS

  • Branded photo booth offers festival goers a chance to snap photos with fun, oversized props and receive premium giveaways

  • Purchased and branded photo booth for cost efficiency

  • All guests received an instant print of their photos

  • Social kiosk for guests to email copy of photos or share on social 

 

HOW IT WORKS

  • Drove increased consumer engagement with pop-up activations at Asian cultural festivals and events

  • Leveraged branded assets, extending brand engagement to key Asian consumer markets

  • Included merch that drove app downloads, in addition to passing out coupon offers to drove traffic to restaurants

BUDGET: $80K

RESULTS: 

  • 15K+ Guest engagements over eight events

  • 24K+ Dr. Pepper and McDonald's merch given out

  • 5K+ Photo prints produced and distributed

  • 4K+ New app downloads

Chicago Summer Fair Festival

Activation Date: 07/22/19

Chicago, IL

Sacramento Filipino Festival

Activation Date: 06/02/19

Sacramento, CA

Las Vegas Night Market Festival

Activation Date: 10/19/19

Las Vegas, NV

Passport to Taiwan 

Activation Date: 05/26/19

Manhattan, New York

Quincy Festival

Activation Date: 08/17/19

Boston, MA

© 2019 RYOSUKE HOSHIYAMA

E: ryosukehoshiyama@gmail.com

C: 917-302-5031

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