MAN ON THE STREETS

PRODUCER / VIDEO EDITOR

[APR - JUN 2018]

Man On the Streets Sizzle Video (Produced & Edited)

OVERVIEW

The objective was to launch an all-new digital news brand, INKSTONE, in the U.S. market with a strong perception of experience and expertise in U.S. - China relations.

 

To achive this, my team and I produced, shot, and edited a web-series that brings understanding of Chinese culture and how it relates to their daily lives in the US.

  • Wrote and developed scripts fitting the tone of both INKSTONE and the host David Fung

  • Produced videos in engaging and varied styles to hook different viewers across multiple channels

  •  Implemented campaign across Facebook, Twitter, Instagram and YouTube

BUDGET: $33K

RESULTS :

  • 2.3MM total impressions (against 18K ad spend)

  • 23+ link clicks

  • 1.4MM unique people reached across Facebook and Instagram alone

Behind The Scenes Photos

Midform (YouTube)

'News Stories' YouTube Spot

(Produced & Edited)

'Cultural Interest' YouTube Spot

(Produced & Edited)

Shortform (Facebook/IG Ads Spots)

'Term Limits' Facebook spot

'Hip-hop' IG Stories Spot

'Heaing Potion' Facebook spot

'Condoms' IG Stories Spot

Longform (David Fung Channel)

Full Version for David Fung Channel

© 2019 RYOSUKE HOSHIYAMA

E: ryosukehoshiyama@gmail.com

C: 917-302-5031

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