JACK DANIEL'S FLAVORS OF PRIDE

CONTENT CREATOR & PRODUCER

[JAN - NOV 2019]

Sizzle Video, Creator

OVERVIEW:

In order to Celebrate Pride Month, my team and I created a technology-based brand experience that demonstrates Jack Daniel's commitment to the LGBTQ community​ by producing the world's first projection mapping showtruck, titled "Flavors of Pride".

 

This was a first-of-its-kind activation that honors the modern LGBTQ experience through Jack Daniel’s Country Cocktails product line. This showtruck was unveiled at the 2018 LA Pride Festival, a two-day LGBTQ pride celebration that reaches a nationwide audience and attracts 170K+ attendees.

 

EVENT ACTIVATION:

Brand ambassadors engaged with festivalgoers to have their pictures taken and sequenced into the project mapping show. The faces were captured through a proprietary app and integrated into the content.

'Flavors of Pride'-branded merchandise (e.g., apparel, buttons, sunscreen) were produced and distributed to guests.

The truck contained the multimedia art installation with a show running every three minutes. Brand ambassadors continued incorporating spectators' faces into the content in real time. 

 

RESULTS:

INDUSTRY LEADING

  • Created the world's first projection mapping showtruck featuring facial integration

PUBLIC RELATIONS

  • 80MM+ media impressions

  • 254 total pick ups

  • Media highlights: LGBTQ Nation, Adweek, The Drum, Metrosource

SOCIAL MEDIA (Twitter + Instagram)

  • 1,68MM social media impressions (2 days)

  • 100% positive sentiment

Event Photos

© 2019 RYOSUKE HOSHIYAMA

E: ryosukehoshiyama@gmail.com

C: 917-302-5031

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