FILM SCREENINGS
ENTERTAINMENT WORK
CONTENT CREATOR & PRODUCER
[APR 2018 - JUN 2019]
OVERVIEW:
Collaborated with film and K-Pop star, Henry Lau, to host and produce A Dog's Journey tastemakers pre-screening. Over 300+ guests and media came to the screening, which was followed by an exclusive afterparty at one of LA's top venues, Mama Lion.
DETAILS :
A Dog's Journey Tastemaker Screening and Afterparty
May 15th, 2019 - Los Angeles, California
Client: Universal Studios
Role: Content & Events Producer
BUDGET: $50K
ACTIVATIONS
Lego Movie 2 - Lunar New Year Parade
February 5th, 2019 - Manhattan, New York
Client: Warner Bros.
Role: Event & Content Producer
Coordinated a sponsorship with prominent Chinese-American organizations as part of the annual Lunar New Year celebrations in Chinatown. Attendees engaged with a Lego-themed spin wheel to win Lego Movie merchandise.
Deadpool Karaoke Screening
February 10th, 2019 - Los Angeles, California
Client: 21st Century Fox
Role: Content Producer
To create publicity and promote Fox’s ‘Deadpool 2’ in the Asian American market, the agency created a relevant ‘Deadpool’ experience. With so many beloved karaoke songs on the soundtrack, ‘Deadpool’ Karaoke with former but infamous “American Idol” contestant, William Hung made perfect sense.
Smallfoot - Mid Autumn Festival Parade
September 16th, 2018 - Manhattan & Flushing, New York
Client: Warner Bros.
Role: Event & Content Producer
To bring awareness to the new Warner Bros.' film, Smallfoot, my team and I coordinated a sponsorship at the Mid-Autumn festival parade in which we engaged the characters from the movie with key prominent figures and attendees at the festival.
Crazy Rich Asians Fashion Screening
May 15th, 2018 - New York, NY
Client: Warner Brothers
Role: Content Producer
Utilizing the strong fashion element from the film and book series, we invited Asian American fashion designers, editors, and influencers together for an early VIP screening event of ‘Crazy Rich Asians’ with to raise awareness and voice support for the film.