(TAIWAN TRADE BUREAU)
CONTENT CREATOR & SOCIAL MEDIA SPECIALIST
[Summer 2016 & Summer 2017]
Taiwan Excellence, a global initiative by the Taiwan Trade Bureau, showcases 50 award-winning products from Taiwan and allows visitors to experience some of the latest technological breakthroughs. Having both worked as a content creator and digital marketing specialist for their East Coast tour in 2016 and 2017, I worked closely with the members of the Taiwanese Trade Bureau to help solidify the event's marketing effort in the NY Tri-State region.
As a content creator lead, I was the creative lead in developing pre and post-promotional assets to increase awareness and to maximize attendance for this event. Over the period of several weeks, I overlooked digital and print assets. These ads reached1.4MM people via 20 ad campaigns on Facebook and YouTube, as well as 252K people who interacted, commented, liked or viewed the ads.
Below are some of the creatives I produced and created for the pre-event campaign.
TWEX 17 Spot I
TWEX 17 Spot II
Promotional Creative Assets on Facebook & Youtube
Banner / Print Ads, Creative
Recap Video, Creator
SOCIAL MEDIA SPECIALIST
As a social media strategist, I was tasked with driving attendance at the event and raising awareness on social platforms. In order to encourage attendance, my team and I brainstormed and executed other activities at the event including giveaways, gameplay, product tours and more.
We launched various digital campaigns including social media buys that geo-targeted our target demographic with our own custom creatives and a daily hashtag sweepstakes that optimized social media traction. We also worked to ease the barriers to entry and played up the WIIFM (What's in it for me) angle by giving away premium products.
Furthermore, my team leveraged the novelty of VR gaming by hosting VR competitions where attendees played against each other to win prizes simply by utilizing the #TaiwanXNY hashtag. These tactics generated more than 300K+ engagements and more than 1.83 million+ impressions.