B-BOY ROYALE 3
McDonald’s B-Boy Royale is New York City’s largest annual breaking tournament. Every year eight award-winning crews battle for a $5,000 grand prize. The competition features showcase performances from internationally recognized dance crews, live music performances from artists of 300 Entertainment such as Tre-Da-Kid, and special guests such as MC Jin, Laura Stylez (Hot 97), Grandmixer DXT, and Michael Boogaloo Shrimp (Breakin'). My team and I produced and executed this activation to help solidify McDonald's presence in the East Coast, create a digital and social media buzz to bring additional brand awareness to the franchise, and to raise a significant amount of money for the Ronald McDonald House Charity Fund.
B-BOY ROYALE 3 (2016)
As a Junior Producer in June 2016, I helped with various aspects of B-Boy Royale 3's event execution. During the pre-event promotional stages, I worked closely with the production lead to execute the event's run-of-show, polishing up the final script, coordinating the performer and guest lists, keeping close communications with McDonald's creative team for their suggestions and legal teams for approvals, and overlooking the design concepts, production, and execution of various production props such as the step-and-repeat, chotskies, merchandise and goods, as well as the final trophy. On the day of the event, my job was to hire and coordinate a media team for photo and video coverage of the event.